The Daily Muse is an American news website and blog founded on September 6, 2011 by three entrepreneurial women named by Kathryn Minshew, Alex Cavoulacos and Melissa McCreery. In addition to the news website and blog, the Daily Muse also operates a job search site called the Muse. The Muse provides in-depth coverage of renowned employers such as Gucci, Dell, Piniterest and Spotify. The in-depth coverage of the Muse is realized through behind-the-scenes videos of the company headquarters and interviews with employees.
The CEO of The Daily Muse, Kathryn Minshew admitted that she had never thought of being an entrepreneur, but that certain decisions and experiences during her life brought her to the idea of starting up the Daily Muse. Growing up Kathryn Minshew witnessed the life of an entrepreneur through her father and was not attracted to the lifestyle. She always saw herself in arts or international-related field and pursued a degree in political sciences and international relations. Throughout her life, Kathryn Minshew tried to find a career that she would find interesting and would bring her happiness. During her crazy hunt towards a happy career, Kathryn Minshew has worked in different fields, including working on vaccine introduction in Rwanda and Malawi with the Clinton Health Access Initiative and as a management consultant at McKinsey & Company. Unfortunately, in neither of these careers did Kathryn Minshew found happiness, until she began a side-project in which she worked as an entrepreneur in her own company together with a number of partners. From her experience with her first company, Kathryn Minshew learned a few hard life lessons that have brought her to the idea of the Daily Muse. Kathryn Minshew admitted that she trusted the wrong people too early and leaned a life-long lesson about working with those who share your values and ethics. It was from the unfortunate end of her first company that led Kathryn Minshew into starting the Daily Muse. According to Kathryn Minshew herself:”I also would never have started The Daily Muse if I hadn’t been forced to let go of my previous company through some really terrible events. It was one of the worst times in my life”. From the best mistake of her career, Kathryn Minshew learned her life-lessons and started together with two other partners the start-up of the Daily Muse. In the beginning of the start-up of the Daily Muse, Kathryn Minshew and the other two co-founders encountered a number of critics who plainly indicated that they were crazy for launching this website and that their idea was not going to be successful. However, the three founders remained determined and continued pursuing their goals by turning their big idea into an inspiring reality that proves their biggest critics wrong.
Today, the Daily Muse is a successful website with a team of more than 140 writers and 700,000 active users per month. The three female founders proved that making mistakes does not mean the end of the world and that with determination big ideas can be turned into an inspiring reality.
Erasmus University, the Netherlands